UNITED WAY

FOR GREATER AUSTIN

Through a combination of macro level trend analysis and a precise examination of individual giving behavior, UNITED WAY ATX captured significant lift to their end of year fundraising results. The efficiency gains from using Invisible Agents allowed the team to connect with an additional set of donors who then continued to give the next year. This type of result happens when you can easily connect with constituents and do so with more knowledge of their behavior and giving history.